Guests who come back: data, consent and campaigns done right
Every guest on a list is a contact. How to build a useful customer base that respects the GDPR, and write messages people actually open.
News
News from the night.
Platform news, venue stories and ideas to work better, one night at a time.
Your venue's website: what people coming from Instagram are looking for
Whoever taps the link in bio already wants to come. They need three things: what's on tonight, how to get in and how to get there. Everything else comes later.
QR digital menus: what they need to really work
Allergens, filters, an English version and prices that are always right. What separates a useful digital menu from a PDF uploaded online.
Tables and VIP areas: minimum spend, confirmations and how to cut no-shows
A booked table left empty is a double loss. How to organise areas, minimum spend and confirmations so your tables really pay off.
No queues at the door: 7 rules for fast, secure entry
The night is won or lost in the first five minutes, at the door. Seven practical rules to get more people in, in less time, without losing control.
PR lists that fill themselves: the method in 5 steps
A personal link for every PR, thirty-second sign-up and a QR code for every guest. Here's how to set up your lists so they work for you.